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contemporary issues in marketing and consumer behaviour 2nd edition pdf
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Contemporary Issues in Marketing and Consumer Behaviour 2nd Edition is a comprehensive textbook that explores the latest trends and challenges in the field of marketing and consumer behavior. This updated edition delves into key topics such as digital marketing, social media, ethical issues, sustainability, and global marketing strategies. It provides insights into how consumer behavior is influenced by various factors such as cultural, social, and psychological influences. Additionally, the book examines the impact of technology on marketing strategies and consumer decision-making processes. With real-world case studies and examples, this edition offers a practical understanding of how marketers can adapt to the changing landscape of consumer behavior and effectively reach their target audience. Overall, this textbook is essential for students, researchers, and professionals looking to stay informed and up-to-date on the latest issues and trends in marketing and consumer behavior.