What is Digital Psychology?

Digital psychology is the study of how human behavior, emotions, and decision-making are influenced by digital environments, such as websites, apps, and social media. It combines principles from psychology, UX design, behavioral science, and data analytics to understand how users interact with digital platforms. Businesses and marketers use digital psychology to create engaging user experiences, improve website conversions, and enhance online engagement. By leveraging cognitive biases, persuasive design, and behavioral triggers, digital psychology helps shape user interactions in a way that drives desired outcomes.