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international business in a vuca world the changing role of states and firms pdf
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International business in a VUCA (volatile, uncertain, complex, ambiguous) world refers to the challenges and opportunities faced by companies operating across borders in an increasingly unpredictable global environment. The changing role of states and firms in this context highlights the shifting dynamics between governments and businesses, as well as the need for collaboration and adaptation to navigate the complexities of the international marketplace. States are becoming more active in shaping trade policies, regulating foreign investment, and promoting national interests, while firms are increasingly required to respond to geopolitical risks, technological disruptions, and changing consumer preferences. As a result, companies must develop strategic capabilities to manage uncertainty, build resilience, and leverage opportunities in a VUCA world. This requires a deep understanding of the political, economic, and social factors that influence international business operations, as well as the ability to innovate, collaborate, and adapt to changing circumstances. Ultimately, success in international business in a VUCA world depends on the ability of states and firms to work together effectively, anticipate risks, and seize opportunities in a rapidly evolving global landscape.