Gen Z fashion blends nostalgia, individuality, and bold self-expression — and jackets are a major part of that identity. From vintage inspirations to modern luxury pieces, today’s youth look for style, comfort, and authenticity. If your website focuses on jacket brands for Gen Z, highlighting iconic staples like the leather jacket, the revival of 90s streetwear, and premium pieces such as the men’s lambskin shearling coat can position your brand as both trendy and timeless.