It all started on the founder’s honeymoon in France nearly 20 years ago. Lucy particularly enjoyed the trip, and felt inspired by all of the beautiful aromas that filled the air throughout the French countryside. One moment that made a powerful impression upon her was when she visited the Fragonard Factory in Grasse. As she toured the campus the soft notes of Lavender caressed her senses. All of her memories of romance and love came rushing back to her in that moment. She realized the power that fragrance has to change the atmosphere of any space. From that moment onwards, Lucy’s dream has been to ‘Perfume the World.’