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electronic commerce 2018 by efraim turban pdf
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Electronic Commerce 2018 by Efraim Turban is a comprehensive guide to understanding and navigating the rapidly evolving world of online business. This book covers all aspects of electronic commerce, from the basics of online transactions to the latest trends in e-commerce technology and marketing strategies. It provides insights into the key concepts and principles of e-commerce, including online security, mobile commerce, social media marketing, and data analytics. With case studies, real-world examples, and practical tips, this book offers valuable insights for both beginners and experienced professionals in the field of electronic commerce. Whether you are a business owner looking to expand your online presence or a student studying e-commerce, this book is an essential resource for understanding the current landscape of electronic commerce in 2018.