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the routledge companion to strategic marketing pdf
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The Routledge Companion to Strategic Marketing is a comprehensive and authoritative reference book that provides a thorough overview of the key concepts, theories, and practices in the field of strategic marketing. It covers a wide range of topics including market segmentation, branding, product development, pricing strategies, distribution channels, and promotional campaigns. The book is aimed at students, academics, and practitioners who want to deepen their understanding of strategic marketing and stay up-to-date with the latest trends and developments in the industry. With contributions from leading experts in the field, this companion offers valuable insights and practical guidance for anyone interested in mastering the art of strategic marketing.