There are many different factors that can impact a website’s search engine ranking, including the use of keywords, the structure and organization of the website’s content, the quality and relevance of the content, and the website’s overall design and usability.  Blunt Soft SEO professionals use a variety of tactics and techniques to optimize websites for search, including on-page optimization (making changes to a website’s content and structure to improve its ranking), off-page optimization (building links from other websites to a website to improve its ranking), and technical SEO (optimizing the technical aspects of a website to improve its ranking).