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business intelligence and analytics in small and medium enterprises pdf
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Business intelligence and analytics in small and medium enterprises refer to the use of data analysis tools and techniques to gather, analyze, and interpret data from various sources within a company. This process helps businesses make informed decisions, identify trends, and gain insights into their operations, customers, and market dynamics. By leveraging business intelligence and analytics, small and medium enterprises can improve their strategic planning, optimize their processes, enhance their customer service, and ultimately increase their competitive advantage in the market. These tools enable companies to track key performance indicators, monitor their financial health, and identify opportunities for growth and innovation. Overall, business intelligence and analytics play a crucial role in helping small and medium enterprises navigate the complexities of the modern business landscape and achieve sustainable success.