I’m Faraz Sheikh, based in Karachi Pakistan, and I work at Superio Tech as a Paid Media Coordinator. My work mainly involves researching audiences, organizing campaign ideas, and keeping track of advertising performance. I like the fast paced nature of ppc services because there is always something new to test, measure, or understand about customer behavior. I’m particularly interested in how small changes in targeting or messaging can affect campaign results. Outside work, I enjoy photography, exploring Karachi, reading about technology, and learning about new advertising platforms and digital marketing trends.